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self

self Shampoo

self Shampoo

Regular price ¥3,980
Regular price Sale price ¥3,980
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定期便(2ヶ月ごとお届け)

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定期便(毎月お届け)
定期便(2ヶ月ごとお届け)

Auto-renews, skip or cancel anytime.

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SELF Shampoo

Take an appropriate amount in your palm, lather gently through the hair, and rinse thoroughly.

How to use

  1. Take an appropriate amount in your palm.
  2. Lather gently through the hair.
  3. Rinse thoroughly.

Volume

  • Bottle: 300mL
  • Refill: 1,000mL

See the selected variant for price, availability, and purchase terms.

View full details

SALON DEVELOPED HAIRCARE

AFTER WASHING · SHAMPOO

Rethink your night routine from the feel after washing.

Because straightened or colored hair is washed every night. A salon-developed shampoo designed around not only cleansing but also how hair feels after rinsing.

300mL

SELF Shampoo 300mL

DOES THIS FEEL FAMILIAR?

For washing concerns such as

  • 01

    hair feeling squeaky or dry immediately after rinsing

  • 02

    wanting a daily option after straightening or color

  • 03

    wanting to improve the wash step, not only pre-dry care

THE ROLE OF THIS PRODUCT

Its role is to build the routine from the wash step.

Lather in your palms and wash hair and scalp gently. Within the three SELF products, this is the foundation for people who want to rethink the daily feel after washing.

For people who prefer a moisturized after-wash feel.

This is not designed only for a strong stripped-clean sensation. It is for people concerned about dryness after washing who prefer a more moisturized feel.

HOW TO USE

Three steps without excessive rubbing

  1. 1

    Pre-rinse hair and scalp thoroughly with lukewarm water

  2. 2

    Lather an appropriate amount in your palms and wash gently from the scalp

  3. 3

    Do not rub the lengths; rinse away foam and soil thoroughly

FORMULA NOTES

A formula using an amino-acid cleansing ingredient.

Contains sodium lauroyl methyl alanine, hydrolyzed keratin, hydrolyzed silk and gamma-docosalactone. Names are based on the product label.

hair esthe seep

BORN IN A SALON

Created from daily work in a hair-improvement salon.

SELF was developed by a hairstylist and is used at hair esthe seep in Kaga, Ishikawa. It is home care designed for the days between the salon visit that shaped your hair and the next appointment.

WHO IT IS FOR

Choose your first product by what bothers you now.

  • You notice dryness after washing straightened or colored hair
  • You want to review daily washing before treatment
  • You prefer moisture over a very strong fresh-clean feel

NIGHT ROUTINE

The foundation begins with washing.

  1. 01

    Pre-rinse

    Wet hair and scalp thoroughly with lukewarm water

  2. 02

    Wash

    Wash gently with lathered shampoo, then rinse

  3. 03

    Condition

    Continue with treatment according to your ends

NEXT STEP

If wet ends catch too.

Add a treatment step after shampoo to condition the ends, rather than focusing only on the wash feel.

View the treatment

FAQ

FAQ

What if it does not lather easily?

Pre-rinse thoroughly first. On days with more styling product or oil, adjust the amount without rubbing the lengths.

Can I use it every day?

It is intended for daily washing. Stop use if your scalp develops irritation or discomfort.

Can I use it immediately after straightening?

Instructions on when to wash vary by service. Follow your stylist's advice immediately after treatment.

SELF BY SEEP

Begin with tonight's after-wash feel.

See the product details above for size, price and purchase options. If you are unsure, ask us on LINE about your current hair and how to use SELF.

Back to product and purchase options Ask us on LINE

selfが選ばれる理由

✨

サロン品質

全国100以上のサロンで採用されるプロ仕様

🌿

アミノ酸系洗浄

頭皮と髪に優しいアミノ酸系洗浄成分を採用

💆

髪質改善

縮毛矯正レベルのトリートメントを自宅で

お客様の声

★★★★★
「縮毛矯正をやめても、このシャンプーを使うとまとまりが違う」— 30代女性

★★★★★
「美容師の友人に薦められて購入。香りも仕上がりも最高」— 40代女性

★★★★★
「リピート率91%に納得。一度使うと戻れない」— 20代女性